Lonely Hearts

Two lonely hearts who met in 2000, Helene Morris and Steve Ferguson are the creative couple behind the label Lonely Hearts.

Established in 2003, the New Zealand-based brand combines the pair's backgrounds in fashion and graphic design: Steve, an ex-professional snowboarder, brings a street and punk influence which manifests in a body conscious, DIY aesthetic; whereas Helene’s more delicate sensibilities draw from a long family history of dressmaking, textiles and an obsession with vintage lingerie.

The brand has quickly become one of New Zealand's best loved fashion labels, known for melding art, design and fashion into one seamless, fascinating experience - whether that means a quirky Fashion Week installation or an ethereal, haunting video presentation.